Portable Media Watch

The latest information on portable media.

T-Mobile To Offer Ad-Supported Music Video Trial

Posted by michaelshawnlane on September 18, 2006

T-Mobile and EMI Music are working together to offer a trial of ad-supported mobile video with the help of Rhythm NewMedia. The trial is being conducted in the UK (sorry USA). The customer will use a guide to make a selection of the videos they want to see.

The advertising will be similar to television. Here are the companies that are participating Coca Cola Zero, Gillette, General Motors (UK), Land Rover, Microsoft Mobile and a few more.

EMI is certainly trying out new business models to get there content out to the consumers. Remember earlier this month EMI made an agreement with SpiralFrog to offer ad-supported downloads of there content.

Hopefully these companies are now starting to understand that consumers want to be able to listen or watch content across many different platforms.

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